I am because we are. This Ubuntu philosophy beautifully represents our underlying business philosophy. We will thrive and be successful if others are also reaping the benefits of success. Traditional cannabis farmers throughout the Caribbean, especially Rastafarians, have disproportionately suffered over the last 100 years due to draconian cannabis laws. Now that the region is moving towards a regulated industry, it matters to us that these indigenous farmers are part of the process and reap the economic benefits.
The medical cannabis framework also allows us to tap into the rich cultural legacy of the Caribbean, forming synergies in music and the creative arts with a love for the sacred herb at the core of all that we do.